Abstract Geometry 1

This summer I am going to be developing my first architectural piece: El Salón. I am currently working on the developing process, you can check it out here. This is going to be the logo for my future architectural firm: Damiam Alfaro Architects (yeah, quite self-centered when it comes to naming things...). I know it might be perceived as messy, unorganized, and asymmetric, but that is the idea that this logo is intended to convey: the idea of diversity and difference. Diversity and difference of not only shapes, but positions, size, colors, and dimensions, attributes that are found within this logo, and which they differ between each of the shapes. Just as human attributes are. It is simple, colorful, appealing, and preeminently, it carries symbolic meaning. The shapes are scattered without an apparent reason, never uniform or equal, quite the opposite, versatile and diverse. Everyone would expect a certain arrangement, but we surprise them and catch them off guard with something different, something unexpected, something idiosyncratic, unprecedented, grabbing their attention, dissenting from the standard, deviating from the projected scenario.s

Our architectural pieces will also contain and convey such ideas, such concepts, such messages. Since this is going to be my architectural logo, we are going to use it as a signature not only on the 2D plans, the renders, and any other document we will be creating in the future where DAA is present, but we will architecturally and physically use it as a signature in El Salón, we are going to install this logo on the wall—perhaps not with the colors, but the shapes will be there—as an allusion, a statement indicating the outset of oneself in the field of Architecture.

As usual, I had to visualize the result on a piece of paper first, draw it with my own hands, erase, start again, change sizes, change shapes, rotate, etc. I like to do things from its core at the beginning before transcribing them to the digital form. I do not like treating the digital form as my canvas, but instead treat the canvas as the canvas. It feels more mundane and takes more time, but so does life and all events occurring in it, no event is perfect, which makes life unpredictable, beautiful, strategic, and preeminently, interesting.